An exciting new on-line research platform that integrates real-time quantitative and qualitative data collection with instant reporting in a single step.
Ideal application for obtaining reactions to visual stimuli among geographically dispersed respondents.
Example Research Applications:
Concept Evaluation
Brand Positioning
Marketing Communication
Name / Logo Assessment
Usage and Attitude Research
Packaging Development
- A statistically stable base of participants engage simultaneously in an online, quantitative data collection session.
- Online qualitative session immediately follows to provide greater clarity on reasons for quantitative responses.
- Real-time access to results.