Analytical Techniques

The selection of appropriate analytical techniques is crucial in designing effective marketing research that will lead to clear insights and recommendations that will impact your business. The suitability of each type of analysis to a particular study design is determined by your specific objectives and business need.

We are well-versed in traditional methods and in a wide variety of advanced analytical techniques.  Below is a list of some of the techniques we use.

To learn more about how we use these techniques to address your business issues, click here.

  • Perceptual Mapping (MD Pref)
  • Correspondence Mapping
  • Discriminant Mapping
  • Conjoint Analysis/ Choice Modeling
  • Unmet Needs/ Gap Analysis
  • Kano Analysis
  • Maximum Difference Scaling
  • TURF/ Coverage Analysis/ Line Optimization
  • Cluster Analysis (K-means, Latent Class, etc)
  • Latent Class Modeling
  • Discriminant Analysis
  • Regression Analysis
  • Correlation Analysis
  • Factor Analysis
  • van Westendorp/ Price Sensitivity
  • CHAID Analysis
  • Logistic Regression
  • Structural Equation Modeling (SEM)
  • Gabor-Granger Pricing Model
  • Brand Price Trade-offs (BPTO)
  • Neural Network Analysis
  • SWOT
  • Quadrant Analysis
  • Bradley-Terry