You spend a lot of money marketing your products or services. Are you reaching your target? Advertising Tracking research is conducted to assess the effectiveness of your advertising and marketing communications.
Tracking research is designed to gauge the impact of your marketing initiatives and determine how your brand is performing within its competitive environment over time. A pre/post research design, with one wave of research prior to the start of advertising and another after a campaign has ended, can be used to measure changes in awareness, attitudes, and intended behaviors that can be attributed to a specific campaign.
Continuous tracking research provides information on advertising performance on an on-going basis, and is the preferred approach for assessing the efficacy of a brand’s total marketing communications program over time.
For some examples of our thinking and work in the area of Advertising Tracking, please click on the hyperlink below (to view in PDF format):