Key Driver Analysis
Driver analysis is conducted to identify attributes or features that strongly resonate with consumers in offering the best potential to drive product or service interest, including the more emotional triggers influencing consumers at a subconscious level. The results help companies to prioritize resources in supporting brand positioning and marketing strategies.
Depending upon your specific research needs, driver analysis can be used to document the relative attribute hierarchy in terms of derived importance, stated importance, or both. StrataMark has a wealth of experience executing and analyzing driver analysis. We provide our clients with clear results, compelling graphics, and actionable recommendations.
For some examples of our thinking and work with Key Driver Analysis please click on the hyperlink below (to view in PDF format):